Heritage · Craftsmanship · Sharing
Heritage · Craftsmanship · Sharing
Authentic Lanzhou-style beef noodles, with a tradition dating back to 1986.
Jinweide was born in Lanzhou, and true to its principle of "heritage, craftsmanship, and sharing," it brings the authentic flavor to the world. From a bowl of beef noodles, we remain committed to handmade noodles and natural broth, carefully selecting ingredients—all for a truly authentic experience.
Today, Jinweide has registered its trademark in over 30 countries and has hundreds of establishments, spreading the charm of Lanzhou-style beef noodles to every corner of the world.
We believe that a good bowl of noodles is not just a flavor, but also a way to share and carry on a culture.
Handmade, Natural
Handmade, Natural
The broth is the soul of a good bowl of noodles.
At Jinweide, we use fresh beef bones and natural spices, simmered slowly over low heat.
No concentrates or flavoring powders—only the purest taste of the original broth is preserved.
Every sip of this broth is a testament to time and authentic ingredients.
Brand Culture
Extension of Taste
Brand culture · Taste extension
We believe that a good bowl of noodles deserves a great atmosphere.
Our store spaces blend traditional and modern elements, allowing customers to enjoy not only the noodles but also the warmth and cultural richness of our brand.
Global promoter of authentic Lanzhou-style beef noodles.
Present in over 30 countries with hundreds of establishments.
The warmth of tradition in a bowl.
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