Focused on beef noodles for nearly 40 years, trusted
Inherited expertise in international intangible cultural heritage, spread across more than 60 countries

Teaching the Lanzhou-style beef noodle technique: "one light, two white, three red, four green, five yellow."
A bowl of beef noodles that stands out for its color, aroma, and flavor, with a high repeat purchase rate.

​Location assessment + Interior design + Full equipment purchasing assistance
Free chef training + On-the-job training for managers with in-store rotation
Provision of dedicated equipment for store opening

SaaS system for restaurants: integration of orders, cash register, inventory, and membership management, with remote access to sales data via a mobile app.

One-stop shopping, cost reduction and efficiency improvement, quick start of operations.

The headquarters centrally manages social media (TikTok, Instagram, Douyin) to help stores attract local traffic and easily engage customers.